Sony Lightweight Telephoto Primes Sony’s latest super‑telephoto primes land with a clear message: handheld reach is no longer a compromise. The new FE 400mm F4.5…
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Jay Maisel: A Life in Color
Jay Maisel: A Life in Color, Gesture, and the Everyday Jay Maisel, one of the defining photographers of the last century, has died at 95.…
Sony’s First Fisheye Zoom
Sony’s First Fisheye Zoom Lens Arrives: The SEL814G Sony has added a new kind of creative tool to the Alpha system: the SEL814G, its first…
Sony Announces the FE 100–400mm F5.6–8 OSS
Sony Announces the FE 100–400mm F5.6–8 OSS: A Lightweight Super‑Telephoto for Hobbyists Sony dropped a new long‑reach zoom this morning: the SEL100400 – FE 100–400mm…
Sony Launches the FX5
Sony Launches the FX5: A Compact Cinema Line Powerhouse with Open Gate and Internal RAW Sony has officially expanded its Cinema Line with the new…
Sony Cinema Line Teaser
A Sony Cinema Line teaser dropped yesterday and it said, “Lighting the Way Forward.” Watch it below. The launch happens tomorrow at 7:00 AM PDT.
Sony Announces RX10 V
Sony Announces RX10 V: A Fifth‑Generation Super‑Zoom Built for Everyday Shooting Sony has officially introduced the RX10 V, the latest evolution of its cult‑favorite all‑in‑one…
Sample Sony a7R VI Images
Sample Sony a7R VI Images are included in this post. See the rest of the images on Instagram or Threads. I selected my favs from…
Sony a7R VI Launch Video Roundup
Sony a7R VI Launch Video Roundup: First Looks, Reviews & Reactions Sony officially unveiled the new Sony Alpha 7R VI today, bringing a brand-new 66.8MP…
Sony Announces FE 100–400mm F4.5 GM OSS
Sony Announces FE 100–400mm F4.5 GM OSS: A Faster, Lighter Super‑Telephoto for Alpha Shooters In addition to the new a7R powerhouse, Sony has added a…
